MILWAUKEE (AP) — Bob Uecker, the voice of his hometown Milwaukee Brewers who after a short playing career earned the moniker “Mr. Baseball” and honors from the Hall of Fame, has died. He was 90.

The team announced Uecker died Thursday morning, calling it “one of the most difficult days in Milwaukee Brewers history.” In a statement released by the club, Uecker’s family said he had battled small cell lung cancer since early 2023.

“Even in the face of this challenge, his enthusiasm for life was always present, never allowing his spirit to falter,” the family said.

Uecker was best known as a colorful comedian and broadcaster who earned his nickname during one of his numerous appearances on Johnny Carson’s late night show.

Born and raised in Milwaukee, Uecker was a beloved member of the baseball community and a pillar of the sport in Wisconsin.

“Even with his considerable success in Hollywood, Bob remained fiercely loyal to baseball and to Milwaukee,” MLB Commissioner Rob Manfred said in a statement. “He loved the game and used his platform to help numerous charitable causes in his hometown and beyond.

“Bob was the genuine item: always the funniest person in any room he was in, and always an outstanding ambassador for our National Pastime. We are grateful for this baseball life like no other, and we will never forget him.”

When the Brewers clinched the NL Central title in 2024, manager Pat Murphy threw an arm around Uecker in the locker room, pulling him in tight as players white-knuckled their corks, ready to shower “Mr. Baseball” in Champagne.

“There is no one — there is no one — who epitomizes a champion the way this man does right here,” Murphy proclaimed as the players chanted “UUUUUECK.”

“What an example for us to be with every single day — Bob Uecker.”

As news of Uecker’s death spread, numerous fans converged at his statue outside American Family Field. They paid their respects by leaving flowers, Brewers caps and even cans of the Miller Lite beer he endorsed at the base of the statue.

“He’s the narrator to all the best times of a couple of generations’ lives,” said Shawn Bosman of Franklin, Wisconsin, who visited the statue with his mother.

Kairee Larson, a longtime Brewers season-ticket holder who lives just down the road from the stadium, said after leaving flowers by the statue that Uecker’s call of Ryan Braun’s walk-off grand slam in a 2008 late-season victory over the Pittsburgh Pirates remains her ring tone to this day.

“One of the things I thought today was my baby that’s due any day is not going to hear that iconic voice,” Larson said.

Uecker signed his first professional contract with the Milwaukee Braves in 1956 and reached the majors in 1962. He’d last six seasons in the big leagues as a backup catcher, finishing with a .200 average and 14 homers.

He won a World Series ring with St. Louis in 1964 and also played for Atlanta and Philadelphia.

“Career highlights? I had two,” he often joked. “I got an intentional walk from Sandy Koufax and I got out of a rundown against the Mets.”

Uecker also befriended former Brewers owner and MLB commissioner Bud Selig, who initially hired him as a scout. Selig liked to joke about how Uecker’s initial scouting report was stained with mashed potatoes and gravy.

Selig eventually brought Uecker to the broadcast booth. Uecker became the voice of the Brewers in 1971, in the second year after the team moved from Seattle.

Uecker remained with the club from that point on and became one of the Brewers’ most indelible figures. Brewers manager Craig Counsell grew up in the Milwaukee area and remembered spending summer days throwing a baseball against the roof and catching it while listening to Uecker’s broadcasts.

“There’s no single person in this franchise’s history who has been as iconic and as important as Bob Uecker,” said Jeff Levering, a member of the Brewers’ broadcast team since 2015.

Even as his celebrity status grew nationwide, Uecker savored the opportunity to continue calling games to fans in his hometown.

“To be able to do a game each and every day throughout the summer and talk to people every day at 6:30 for a night game, you become part of people’s families,” Uecker once said. “I know that because I get mail from people that tell me that. That’s part of the reward for being here, just to be recognized by the way you talk, the way you describe a game, whatever.”

Uecker was honored by the Hall of Fame with the Ford C. Frick award in 2003 and spent nearly 20 minutes keeping the Cooperstown, New York, crowd of about 18,000 in stitches.

“I still — and this is not sour grapes by any means — still think I should have gone in as a player,” he quipped.

“Ueck” got his big break off the field after opening for Don Rickles at Al Hirt’s nightclub in Atlanta in 1969. That performance caught Hirt’s attention, and the musician set him up to appear on “The Tonight Show” with Johnny Carson. He became one of Carson’s favorite guests, making more than 100 appearances.

Carson was the one who dubbed Uecker “Mr. Baseball.” And the name stuck.